Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad Contributor Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. < p id=”speakable-summary”>As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and […]