Direct-to-consumer lingerie brand Lively acquired for $85M

Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro Grant, has sold to intimate apparel brand Wacoal for $85 million. The deal includes up to an additional $55 million in performance-based payouts. Lively, headquartered in New York, had raised $15 million in venture capital funding, including a $6.5 million Series …

Continue reading “Direct-to-consumer lingerie brand Lively acquired for $85M”