Kids These Days: It’s Time to Stereotype Generation Z

st. francis elevator ride st. francis elevator ride Millennials are, like, so 2000-and-late. Marketers now hope to sell stuff to kids born after 1995—so-called Generation Z. And this latest demographic designation is just as removed and reductive as any other. This is how marketing firm FutureCast puts it: “They view their identity as a curated …

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