McDonald’s Acquires Apprente to Double Down on Tech

When McDonald’s spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. The follow-up should not. Today the Golden Arches announced the acquisition of Apprente, a voice AI system focused on fast-food ordering. It’s a niche, but it just paid off. Specific terms of the …

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