E-commerce Is Boring. A Jeff Bezos-Backed Startup Wants to Change That.Innovation

New York, United States — Pantone’s 2019 colour of the year is “Living Coral,” and so Obsess, a new fashion website, created an underwater store filled with coral-hued product. The glass walls and ceiling look out into the ocean, and a gigantic coral reef sits at the centre of the store, surrounded by racks of …

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