An inside look at the startup behind Ashton Kutcher’s weird tweets

In 2017, Matthew Peltier walked barefoot into a pitch meeting with venture capitalists. Young, male, man bun intact, he certainly resembled the stereotypical successful entrepreneur, but it was his startup, an app designed to bring social media stars and their fans into conversation, that drew skepticism. Shimmur, as it was called, ultimately succeeded in raising …

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