Interactive content is coming to Walmart’s Vudu & the BBC

Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, Black Mirror: Bandersnatch, was a frustrating experiment — and now, the subject of a lawsuit. But the industry has woken up to the potential of personalized programming. Not only is Netflix pursuing more interactive content, including …

Continue reading “Interactive content is coming to Walmart’s Vudu & the BBC”