Nike embraces esports with ‘League of Legends’ sponsorship deal

Nike embraces esports with ‘League of Legends’ sponsorship deal

What was once a rumor is now official: Nike is moving into esports. The apparel giant has signed a three-year deal with the League of Legends Pro League (LPL) in China, a massive competition with 16 professional teams. Nike will supply every squad with sneakers, casual clothing and eventually professional jerseys. In a tweet, the …

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