The Future of Super Bowl Ads Doesn’t Include TV—or Football

This Super Bowl Sunday, as football fans gather for pre-game festivities, musical theater enthusiasts will have their own spectacle to appreciate: a one-time-only performance at famed downtown NYC theater Joe’s Pub, starring actor and Broadway star Dexter’s Michael C. Hall. The production, written by Pulitzer-finalist playwright Will Eno, is an anti-consumerist allegory filled with songs …

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