Accenture will acquire digital ad company Adaptly

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networks. In a blog post about the acquisition, co-founder and CEO Nikhil Sethi wrote that the company’s mission hasn’t changed, but it has expanded to support Google and …

Continue reading “Accenture will acquire digital ad company Adaptly”