How Pokémon Go Still Dominates Two Years After Its Explosive Debut

How Pokémon Go Still Dominates Two Years After Its Explosive Debut

Two years ago today, a studio called Niantic released a game with a novel proposition: Go outside. Point your smartphone at the real world. Catch some monsters. Within a day, Pokémon Go was at the top of every app store chart. Within 200 days, players had spent a billion dollars on in-game upgrades—the shortest time …