Drake smashes single-day Apple Music and Spotify records (again)

There’s a not-so-secret reason as to why Drake is performing so well, though: both Apple and Spotify bent over backwards to promote Scorpion. Apple Music featured him prominently, added Siri responses to Drake-related questions (such as “what’s Drake’s nickname?”) and created a make-your-own-cover-art website. Spotify, meanwhile, went even further by inserting into numerous playlists, including …

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