New story in Business from Time: Rihanna Called Snapchat Out For a Domestic Abuse Ad. Now Their Stock Is Dropping.

New story in Business from Time: Rihanna Called Snapchat Out For a Domestic Abuse Ad. Now Their Stock Is Dropping.

Snap stocks dropped by nearly 5% on Thursday after Rihanna called out Snapchat for running an ad that made light of domestic violence by referencing the 2009 incident when the singer’s then-boyfriend Chris Brown violently physically assaulted her. The ad immediately received vocal backlash on social media, with notables like Chelsea Clinton coming forward to …