How Elon Musk cleverly used the Starman to promote his car brand (Tesla)

Of course, the mission for Falcon Heavy wasn't to promote a car, but including a Roadster with Starman, and streaming the view from space certainly helped the Tesla brand. "Elon Musk and SpaceX are a part of Tesla brand equity the same way Jeff Bezos is part of (the) Amazon brand," said branding … social experiment …

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