Amazon teases Alexa Super Bowl ad starring Jeff Bezos

Amazon teases Alexa Super Bowl ad starring Jeff Bezos

Both the inclusion of Bezos and the very subject of the ad (a national panic caused by the absence of Alexa) show the kind of confidence Amazon has going into 2018. The 2016 ad reflected Alexa’s young state. The Echo had only been on the market for slightly over a year, and Amazon had to …