Even the Most Interesting Man in the World couldn’t make Luma work as standalone company
Luma, a three-year-old, Atlanta, Ga.-based maker of smart WiFi routers, has been acquired by First Alert, a maker of smoke and carbon monoxide detectors that is itself a subsidiary of Newell Brands, a public company whose other holdings include Rubbermaid. Terms of the deal aren’t being disclosed, but Luma had attracted $22 million from investors, …