Just Google It: A Short History of a Newfound Verb

A brand reaches its apotheosis when it slips into the vernacular as a generic noun—Band-Aid, Kleenex, even Dumpster. Anyone else’s dad still say “Dempster Dumpster,” for the brothers who patented it in 1939, and alas, aren’t around now to copyright Dempster Dumpster Fire? To become a verb is even less common. “To Hoover” for “to …

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