Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. If the phrase evokes images of celebrities hawking hard seltzer, think again: An influencer can be as humble as an enthusiastic Reddit user […]

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