Dyson’s Plan to Build Electric Cars Isn’t as Crazy as It Sounds
No automaker likes hearing someone refer to one of its vehicles as an ‘appliance.’ In an industry that trades on passion and excitement, reducing a car to the equivalent of a toaster or microwave—utilitarian, mundane—feels like failure. But the auto industry might need a new insult, if the man who made a fortune building some …
Continue reading “Dyson’s Plan to Build Electric Cars Isn’t as Crazy as It Sounds”