Photo marketplace Picfair raises £1.5M, aims to ‘weaponise’ photographers

Photo marketplace Picfair raises £1.5M, aims to ‘weaponise’ photographers

Picfair, the London-based photo marketplace founded by ex-journalist Benji Lanyado, has raised £1.5 million in new funding — capital it plans to use to market its “fair trade photography” proposition to the plethora of companies that need authentic photo content. These include publishers, creative agencies, and, with the huge rise in so-called content marketing, SMEs …