Is Facebook dead to Gen Z?

The writing is on the wall for Facebook — the platform is losing market share, fast, among young users. Edison Research’s Infinite Dial study from early 2019 showed that 62% of U.S. 12–34 year-olds are Facebook users, down from 67% in 2018 and 79% in 2017. This decrease is particularly notable as 35–54 and 55+ […]