Luxury Fashion Brands Turn to Gaming to Attract New Buyers

“The pandemic accelerated the mainstream visibility of these subcultures that are having a huge impact,” says Benoit Pagotto, one of three cofounders of RTFKT Studios, purveyors of virtual sneakers and NFT collectibles. Its recent virtual sneaker collaboration with Fewocious raised over $3 million. Some of the more adventurous luxury fashion brands are already experimenting with […]