Epic v. Apple and the Plan to Avoid ‘Looking Like the Baddies’

Epic v. Apple and the Plan to Avoid ‘Looking Like the Baddies’

“You’ll enjoy the upcoming fireworks show,” wrote Epic Games CEO Tim Sweeney in an email to Microsoft head of Xbox Phil Spencer. It was August 7, 2020, mere days before Epic would publicly launch Project Liberty, its master plan to dismantle the $91 billion mobile gaming market as we know it. Sweeney wanted to shatter […]