Regional content drives Indian short-form video apps to TikTok levels Screen shot of Indian short form video apps in Playstore

India’s short-form video platforms, like Moj, Roposo, MX Takatak, Chingari and Josh, with their emphasis on regional content from Tier 2 and Tier 3 cities, are rapidly growing. According to management research company Redseer, the desi short-video apps, have reached almost 97% of the once table-topper TikTok’s user base —  in just under a year […]