Apple’s iPhone sales have lagged in India for years. It’s only now unleashing its branding firepower

Before the launch, Apple's then chief operating officer Tim Cook said in a statement … But in the 12 years since, Apple's captured just 2% of India's smartphone … through e-commerce companies like Amazon and Flipkart, says Shilpi Jain, … Google and Jio have not said how much the phone will cost, but … social experiment […]