Growth Teams Have the Tools to Be Coronavirus Anti-Growth Teams

Growth Teams Have the Tools to Be Coronavirus Anti-Growth Teams

While platforms like Facebook offer 21st-century advertising tools that harness advanced computation to target ads and change behavior, they are only using 20th-century PSAs against coronavirus. Given the exponential challenge we’re up against, passive links to Centers for Disease Control and World Health Organization information and videos are woefully insufficient to keep the curve flattened. […]