Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor < p id=”speakable-summary”>Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and …

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