Star Wars Fans Know Nostalgia Well. It’s Time to Build a Future

The warning is right there on the label: A long time ago, in a galaxy far, far away. That’s how Jedi say “once upon a time;” when Star Wars came out in 1977, those luminous blue words signified that audiences were about to see a bit of a throwback, hearkening to 1930s adventure serials, pulp …

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