Beats and the battle for your ears: how Apple changed the sound of Dr Dre’s cans

You’ve heard of Beats – whether you’ve used its headphones or not.  Founded by rapper Dr Dre and record producer Jimmy Iovine in 2006, Beats has been a power player in the world of consumer audio since its inception, fast becoming a market leader in terms of sales alongside the likes of Sony, Sennheiser, Skullcandy, …

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