Alibaba’s Singles’ Day Hits Another Record: 3 Takeaways Beyond The Big Number

But with this Singles' Day—10 years after Alibaba first made 11/11 a … Monday combined and topped Amazon's Prime Day shopping bonanza, … 240 brands—including Apple, Dyson, Kindle, Estée Lauder, L'Oréal, Nestle, … Google and Tencent, parent of China's top mobile messaging app WeChat, … social experiment by Livio Acerbo #greengroundit