Why did Apple buy Shazam? Here are five potential (and particularly good) reasons

Why did Apple buy Shazam? Here are five potential (and particularly good) reasons

Apple has long had its eye – ’i’, if you will – on Shazam. The Cupertino-based company sought to purchase Shazam outright in 2017 to the tune of $400 million but was caught up in red tape until earlier today, when the acquisition officially went through.  Apple hyped up its experience with the popular music identification app …