BMW’s Launching an Uber Competitor in Seattle

In this wacky new world of bike shares, electric scooters, OneWheels, and transit apps, automotive companies aren’t quite famous for their inspired, innovative business moves. But today, BMW is sending up the industry’s latest trial balloon. And it’s headed straight for airspace currently occupied by Uber and Lyft. Starting today, the automaker’s ReachNow arm, which …

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