Lawmakers ask FTC to investigate smart TV data collection

Lawmakers ask FTC to investigate smart TV data collection

In their letter, Senators Markey and Blumenthal cite a New York Times report on Samba TV, a company that tracks viewer information in order to develop curated show recommendations. “Recent reports suggest that Samba TV, one of the largest companies tracking smart TV users’ viewing behavior, offers consumers the opportunity to enable their tracking service, …