Why Snapchat’s re-redesign will fail and how to fix it

Snap screwed it all up jumbling messages and Stories, banishing creators to Discover, and wrecking auto-advance. Prideful of his gut instincts, Snap CEO Evan Spiegel refused to listen to the awful user reviews and declining usage. Now a study shows a 73% drop in user sentiment towards Snapchat, the app’s user count shrank in March, …

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