Pandora Learns the Cost of Ads, and of Subscriptions

At best, advertising is something people tolerate while consuming media. At worst, it’s a turnoff. Media companies engage in a delicate balance between showing audiences enough ads to earn a profit without annoying them so much they leave altogether. A new study by internet radio service Pandora shows that too many ads can motivate users …

Continue reading “Pandora Learns the Cost of Ads, and of Subscriptions”