New story in Business from Time: As Facebook Struggles With Privacy, Adobe Announces It’s Helping Companies Track People Across Devices
Some 60 companies including such leading brands as Subway, Sprint and the NFL are joining forces to help each other follow you around online. Adobe, a company better known for Photoshop and PDF files, says the new Device Co-op initiative it is organizing will help companies offer more personalized experiences and make ads less annoying …