Google sponsorship will cut ad time on Stephen Colbert’s ‘Late Show’

This hearkens back to the early days of TV (and modern-day podcasts, for that matter), when sponsorships frequently took place in-show. And it’s not entirely surprising that CBS would go this route: it’s been a big fan of integrating ads into Colbert’s show as well as James Corden’s Late Late Show. This is breaking new …

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