YouTube will ‘frustrate and seduce’ users into paying for its new music service

YouTube will ‘frustrate and seduce’ users into paying for its new music service

YouTube’s relationship with musicians and record labels has sometimes been a rocky one – it’s long been accused of hosting videos that violate copyright and not paying enough for licensing rights. Now it’s hoping to mend that relationship with a new ad-free subscription service specifically for music fans – and it’s not afraid to ruffle …