The Morning After: Elon Musk at SXSW 2018

SXSW kicked off over the weekend and there’s the usual mix of insipid tangential corporate brand activations, deep-and-meaningful panels and just outright silly things for our team to check out. Already, we witnessed Musk in action, Sony’s slightly sweaty experiential tour and more… weird. The god dream of SXSW. Witnessing the Church of Elon Musk …

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