Sony’s SXSW experiences draw out your sweat and feels

Sony’s SXSW experiences draw out your sweat and feels

Although the company has been attending SXSW since the show’s music festival days, this is only Sony’s second time bringing a warehouse full of quirky mini adventures to SXSW, and it’s expanded a bit beyond last year’s VR-heavy affair. Walking into the Wow Studio this year, you’re confronted with robots, photobooths and dark little rooms …