YouTube tightens the rules around creator monetization and partnerships

YouTube tightens the rules around creator monetization and partnerships

In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization. For one thing, it’s setting a higher bar for the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, …