Alphabet, Google, and Sidewalk Labs Start Their City-Building Venture in Toronto

Alphabet, Google, and Sidewalk Labs Start Their City-Building Venture in Toronto

Google has built an online empire by measuring everything. Clicks. GPS coordinates. Visits. Traffic. The company’s resource is bits of info on you, which it mines, packages, repackages, repackages again, and then uses to sell you stuff. Now it’s taking that data-driven world-building power to the real world. Google is building a city. Tuesday afternoon, …