New story in Technology from Time: These 5 iPhone Apps Prove Augmented Reality Isn’t Just Hype

New story in Technology from Time: These 5 iPhone Apps Prove Augmented Reality Isn’t Just Hype

In a flashy presentation at its Worldwide Developers Conference this June, Apple discussed the potential augmented reality holds for the iPhone. “When you bring these things together, the results can actually be quite profound,” Apple’s vice president of software engineering Craig Federighi said in reference to the iPhone’s touchscreen and camera — the two elements …