Amazon cuts 4K content prices to stay up to speed with Apple TV 4K

Amazon cuts 4K content prices to stay up to speed with Apple TV 4K

Earlier this month, Apple announced it would start pricing videos in 4K on iTunes at the same price as HD videos to celebrate the launch of the Apple TV 4K, and there was much rejoicing.  Apparently, there was a lot of negotiating from competitors, too. Today, Amazon slashed the prices on all of its own …