Copycats versus disruptors in Latin America
Francisco Coronel is a founding partner at NXTP Labs, an early-stage fund for tech companies in Latin America. When a company expands to Latin America, it requires a great deal of effort to adapt the language, operations and marketing strategies in order to find acceptance in the local market. In Spanish, the process of adapting …
Continue reading “Copycats versus disruptors in Latin America”