Slashdot: Facebook Essentially Has Been Telling Advertisers It Can Reach More People Than Actually Exist, Analyst Finds

Slashdot: Facebook Essentially Has Been Telling Advertisers It Can Reach More People Than Actually Exist, Analyst Finds

Facebook Essentially Has Been Telling Advertisers It Can Reach More People Than Actually Exist, Analyst Finds Published on September 06, 2017 at 10:40PM Facebook claims its ads have the potential to reach more people than recent U.S. census data shows exist, and that’s troublesome for one analyst, who thinks third-party measurement services stand to benefit. …